Raiffeisen Bank Kosovo personal loans– “Take it Personally”: Promoting personal loans with a light and engaging creative direction

With the Take It Personally campaign, Koperativa brought a vibrant and engaging creative direction to the promotion of personal loans for Raiffeisen Bank Kosovo. Our goal was to encourage individual customers to consider affordable credit options through a campaign that feels light, relatable, and energetic.

Using a fun and colorful tone across social media and digital platforms, we crafted visuals and messaging that made personal banking feel more personal, inviting customers to take charge of their financial needs with confidence and ease.