Dormeo – Celebrating sleep with an adorable campaign inspired by childhood freedom and International Sleep Day

It's the preschoolers who reign as the true kings and queens of sleep, drifting into dreams when necessary, regardless of circumstances. Inspired by this childlike freedom, we embarked on a captivating international marketing campaign for Dormeo, to celebrate sleep on International Sleep Day.





Grownups sleeping just like little kids, blissfully, oblivious to time and place. We brought this whimsical concept to life, through adults who embrace the essence of carefree slumber. 
From snoozing in unexpected locations to dozing off at unconventional times, they know a thing or two about rest.




Our creative approach takes shape through the power of video marketing, social media marketing and a campaign brand identity, capturing the enchantment of adults sleeping with a child's innocence. As the campaign unfolds, we invite viewers to embrace their inner child and rediscover the simple pleasure of uninterrupted sleep.