Koperativa developed a multi-year digital and nation-wide awareness campaign for the EU in Kosovo, promoting energy sustainability and environmental protection
From renewable energy to waste management, Koperativa led a multi-phase, nationwide awareness campaign for the European Union in Kosovo aimed at inspiring citizens, institutions, and communities to care for the environment and take action toward a greener future. Over the span of three years, we designed and implemented a creative and impactful communication strategy under a unifying purpose: to raise environmental awareness and promote sustainability across Kosovo.
Each phase built on the last — evolving the message, expanding the audience, and reinforcing the EU’s commitment to a cleaner, more conscious tomorrow.
Phase 1: For Good Energy
This campaign marked the beginning of a long-term effort to connect everyday choices to Kosovo’s energy future. With the slogan “For Good Energy”, we used a double meaning — encouraging both good vibes among people and a shift toward renewable energy. The campaign highlighted the benefits of clean energy and pushed for better environmental decision-making at all levels, from policymakers to households. Our creative execution spanned:
Social media and influencer content
National TV and radio ads
Art installations and children's exhibitions
Public events and school competitions
Coverage via Europe House and local media
Phase 2: For Good Environment
Following the momentum of Phase 1, we launched the “For Good Environment” campaign — broadening the scope from energy to climate change, water conservation, air pollution, and waste management. With an inclusive and informative approach, we activated citizens through:
Short-form educational videos and animated explainers
Environmental quizzes, school workshops, and awareness kits
Multi-stakeholder discussions and green events
Targeted social media storytelling and motion graphics
This phase focused on behavioral change, offering practical tips and community-driven initiatives to show that everyone has a role in protecting the environment.
Phase 3: EU Support to the Environment in Kosovo
In the final phase, we brought it all together under one key message: The EU stands with Kosovo on its path to sustainability. We showcased real EU-funded environmental projects across the country — from reforestation to river clean-ups, solar power initiatives, and green infrastructure. Through visual storytelling and human-centered narratives, we spotlighted:
Success stories of EU-backed green projects
Interviews with community leaders and young activists
Data visualization content showing environmental progress
Strategic use of digital media, supported by on-the-ground activations
